CONTINUITY EDITING

What are three perks of continuity editing that this article mentions? Why are they important? What are three rules mentioned later in the article that help you achieve good continuity? Why are they important?

   They mention clarity because it's important to not confuse your audience. Pace is important because it can transform a slow and boring film into a fast and exciting film. Also, rhythm, the length of the shot, is important because this is how you really get your audience pumped up when there is action on the screen. These are all important aspects of editing because it's what the audience expects and what you should do.