POST A PSA

Why did you choose this PSA? What are 3 ways that this PSA effectively communicates it's message to the audience?

   I chose this PSA because I feel like it's very strong and emotional. The fact that he has to live the rest of his life knowing he killed three children is horrendous. It's not slow or light. It doesn't take it's time and let you know little by little. It's straight and to the point. It's a slap to the face telling you to put your phone down when you drive. It gives us a brief description of what happened. He says he saw the bodies. It shows us the man it happened to, showing his true emotions to the matter. And it  ends with the classic slogan everybody knows, "It can wait".